Cybersecurity Industry Outlook 2024: Poised for Remarkable Growth & Revenue Analysis According to a research report "Global Cybersecurity Industry Outlook 2024 – A Look Ahead at the Cyber Landscape" published by MarketsandMarkets, the global cybersecurity industry market size is estimated to grow from USD 190.5 billion in 2023 to USD 208.8 billion by 2024, at a Y-o-Y increase of ~10%. Companies like Palo Alto Networks, Fortinet, Cisco, Checkpoint, etc., have contributed to this growth through innovation, diverse product offerings, and effective marketing strategies. The global cybersecurity landscape is poised for an evolution marked by unprecedented challenges and unparalleled opportunities. As we steer into 2024, the dynamics of digital security continue to shape industries, governments, and individuals. Our comprehensive outlook explores the trends, innovations, and pivotal shifts defining the cybersecurity industry in the coming year. Download PDF Sample: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=217338166 Top Companies • Palo Alto Networks (US) • IBM (US), Microsoft (US) • Cisco (US) • Broadcom (US) • Fortinet (US) • AWS (US) • Trellix (US) • Check Point (Israel) • Oracle (US) • Trend Micro (Japan) • Open Text (Canada) • Akamai (US) • Accenture (Ireland) These have significantly contributed to ~25% market share in 2022 and were highly competitive with focus on partnership strategies. Throughout 2023, vendors shifted their emphasis toward product innovation and the integration of artificial intelligence. As we progress into 2024, security vendors are positioned to spearhead innovation, reinforcing defensive measures and introducing initiatives that signal a resilient era of protection, proactive strategies, and resilience against continually evolving threats. Regional Analysis: The regional cybersecurity market varies significantly and is shaped by unique regulations, threat landscapes, and technological advancements. North America emphasizes innovation and compliance, while Europe prioritizes privacy-centric solutions due to stringent data protection laws, as the continent faces being the most targeted region for cyber-attacks by 2024. At the same time, Asia Pacific, with increased investments in small and medium-sized enterprises, focuses on scalable cybersecurity tools for diverse business needs. In 2023, the Asia Pacific and European regions will see the highest Y-o-Y increase in ransomware attacks per organization, estimated to be 29% and 24%, respectively. The North American region follows with a 15% Y-o-Y increase from 2022. We forecast that Europe will surpass the U.S. to become the most targeted region in 2024.

Operational Technology Security Market Size, Share and Forecast to 2029 The Operational Technology (OT) Security market is expected to grow from USD 20.7 billion in 2024, to USD 44.9 billion by 2029, at a compound annual growth rate (CAGR) of 16.8% during the forecast period, according to new research report by MarketsandMarkets™ Download PDF Sample: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=18524133 Top Companies in OT Security Fortinet (US), Forcepoint(US), Cisco(US), Tenable (US), Forescout (US), Checkpoint (Israel), Broadcom (US), Trellix (US), Microsoft (US), OKTA(US), Palo Alto Networks(US), Qualys (US), Zscaler (US), BeyondTrust (US), CyberArk (US), Rapid7 (US), Sophos (US), Tripwire (US), Radiflow (Israel), Kaspersky (Russia), SentinelOne (US), Thales (France), Armis (US), Darktrace(US), Nozomi networks (US), Honeywell (US), Schneider Electric(France), Siemens (Germany), ABB(Switzerland), Forcepoint(US) are the key players and other players in the Operational Technology Security market. The escalating reliance on Operational Technology (OT) in vital infrastructure underscores the urgency for robust security measures. Unlike Information Technology (IT), OT systems oversee real-time physical processes, rendering them vulnerable to disruptions and attacks. This overview primes a thorough examination of OT security, encompassing its definition, significance, and evolving threat landscape. It delves into critical concepts like attack vectors, threat actors, and security controls while tackling challenges such as system heterogeneity and limited security expertise. Moreover, it delineates prevailing and emerging OT security solutions, encompassing frameworks, products, services, and best practices. SIEM for OT, asset discovery and management, network security, vulnerability management, IAM, and data security are vital components tailored to address OT environments' evolving cyber threats, enhancing overall security posture. By offering the services segment to grow with the highest CAGR during the forecast period. The global OT security market, by service, has been segregated into consulting & integration, support & maintenance, training & development, incident response services, and managed security services. Various industries and business models are at risk of disruption due to rapid technological advancements, which introduce new business models and alter distribution channels and interactions. OT security services are crucial for integrating and managing solutions across business operations, offering comprehensive support to protect critical infrastructure from cyber threats. Increased virtualization and cloud computing adoption drive demand for these solutions globally. They also aid organizations in real-time analysis of dynamic network communication and managing relationships with suppliers, partners, and vendors. By Deployment mode, the cloud segment will grow at a higher CAGR during the forecast period. Cloud-based OT security solutions provide businesses with a cost-effective means to bolster their security measures, irrespective of industry. Offering easy access and implementation without extensive on-site setups, cloud deployment's flexibility, and scalability are desirable as more enterprises embrace virtualization and cloud computing. This shift reduces infrastructure costs and eliminates constant IT maintenance, making it especially appealing for small to medium-sized enterprises (SMEs) with limited budgets. Streamlining access control management in physical and virtual environments, these solutions ensure robust protection against cyber threats. As businesses increasingly migrate their IT operations to the cloud, the demand for cloud-based security solutions continues to surge, enabling companies to focus on core activities while entrusting IT security complexities to specialized cloud services, driving market expansion. Request for Sample: https://www.marketsandmarkets.com/requestsampleNew.asp?id=18524133

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5G Services Market Size 2024: Current Growth Rate, Future Outlook And Forecast To 2028 The global 5G Services Market size is estimated at USD 121.8 billion in 2023 to USD 1,002.3 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 52.4%, according to a new report by MarketsandMarkets™. The innovative concept of network slicing in 5G represents a transformative leap in network customization, offering virtual, dedicated slices tailored to the unique requirements of specific applications or services. This capability is a pivotal driver for the diverse range of use cases enabled by 5G technology. For massive IoT deployments, network slicing allows the creation of dedicated slices optimized for handling a vast number of connected devices with varying communication needs. Download Report Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=226908556 5G Services Market Dynamics: Drivers: Increase in mobile network data traffic. Restraints: High costs for deployment of 5G network. Opportunities: Growth in data generated by IoT devices creates new opportunities. List of Key Players in 5G Services Market: AT&T (US) China Mobile (China) SK Telecom (South Korea) Verizon (US) BT Group (UK) Deutsche Telekom (Germany) China Telecom (China) Orange (France) Vodafone (UK) China Unicom (China) Telstra (Australia) Telefonica S.A (Spain) KT Corporation (South Korea) Get Sample Report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=226908556 Simultaneously, in ultra-reliable low-latency communication (URLLC) scenarios, such as mission-critical applications in healthcare or industrial automation, dedicated slices ensure the stringent demands for real-time responsiveness and reliability are met. Network slicing thus becomes a crucial proponent in the adaptability of 5G, fostering a flexible and efficient network infrastructure that can accommodate the varied and evolving demands of a multitude of applications and industries. “Based on communication type, the eMBB segment to hold the largest market size during the forecast period.” The promise of significantly faster data speeds with 5G stands as a pivotal market driver for Enhanced Mobile Broadband (eMBB), reshaping the landscape of user experiences. This accelerated speed is a transformative force, particularly for data-intensive applications that have become integral to contemporary lifestyles. The ability of 5G to deliver higher download and upload speeds serves as a cornerstone for the flourishing demand in areas such as high-definition video streaming, virtual reality, and augmented reality. In the realm of video streaming, 5G facilitates seamless, buffer-free streaming of high-quality content, enhancing the user's entertainment experience. Moreover, in the realm of immersive technologies like virtual and augmented reality, the faster data speeds of 5G contribute to reduced latency, ensuring a more responsive and realistic user experience. This heightened speed not only meets current consumer expectations but also unlocks the potential for novel applications and services, driving market growth as businesses and consumers alike seek the enhanced capabilities that 5G brings to the forefront. “By end user, enterprise segment is expected to hold a higher growth rate during the forecast period.”

Influencer Marketing Platform Market Size, Share, Revenue, Drivers, Competitive Landscape, Future Plans Till 2028 The global Influencer Marketing Platform Market size is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers. Download Report Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=294138 Influencer Marketing Platform Market Dynamics: Drivers: Growing landscape of social media platforms. Rising adoption of AI-driven solutions Growth of micro-influencers Restraints: Complexity in RoI measurement. Issues related to fake followers and engagement Opportunities: Growing imperative to leverage influencer marketing platforms for deeper consumer connections. Rising shift toward OTT platforms and social media channels List of Key Players in Influencer Marketing Platform Market: Izea Worldwide (US) Launchmetrics (US) Triller (US) Traackr (US) Upfluence (US) Meltwater (US) io (US) CreatorIQ (US) Later (US) com (US) Get Sample Report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=294138 Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.

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Influencer Marketing Platform Market Size 2024: Growth Insight, Share, Trends, Regional Forecast To 2028 Influencer Marketing Platform Market size is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets™. Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers. Leading Influencer Marketing Platform Market Companies: Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France) Download Report Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=294138 Influencer Marketing Platform Market Dynamics: Drivers: Rising adoption of AI driven solutions boost the growth of market. Restraints: Complexity in ROI measurement impedes the growth of market. Opportunities: Rising shift towards OTT platforms and social media channels. Get Sample Report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=294138 Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.

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