Our editorial staff carefully considers a variety of factors before deciding to feature a product on Glossy Pop. However, if you make a purchase after clicking on one of our retail links, we may receive a commission. In the year 2020, analysts at the trend forecasting agency WGSN and the color analytics firm Coloro began predicting the arrival of a wave of purple in the year 2023. To be more specific, they called this wave "digital lavender."It is now their "color of the year." Three months in, the trend is in full swing: From lip glosses and eyeshadow palettes to sunglasses and summery tops, everything is coming up lavender. According to Caroline Guilbert, head of creative content at Coloro, the color represents "holistic wellness and digital optimism." It also brings a sense of stability, which people are now looking for following (and during) a tumultuous few years."It brings about a sense of harmony and equilibrium," she said."It's the perfect color because it reflects the hopeful view of the future that we need to approach this new reality." WGSN and Coloro say that another reason for the color's popularity and resonance is its unisex appeal, which makes it appealing to Generation Z.

"It's the perfect color because it reflects the hopeful view of the future that we need to approach this new reality

1. "Regarding the shifts the Coloro team is observing in relation to color, Guilbert said that Gen Z is questioning a lot of more traditional and conservative practices

2.  In the realms of fashion and beauty, digital lavender has nearly reached ubiquity

3.  Guilpert asserts that the data provided by WGSN's catwalk analytics showed the color gaining popularity during the spring 2022 collections showcased on the catwalk in September 2021

4.  Gucci, Fendi, Solid Homme, Homme Plissé Issey Miyake, Privacy Policy, Stine Goya, Jil Sander, Brandon Maxwell, and Ester Manas were among the designers who showcased the color during their respective men's and women's fashion shows

5.  The data from WGSN catwalk analytics showed that pastels made up 57% of the designers' different takes on the color purple

6.  Purple is also a color that is trending on the red carpet

7.  Purple was identified by Fashionista in January as the "trending color" to wear on the red carpet of the Golden Globes

8.  One of the attendees, Kaley Cuoco, was seen wearing a Vera Wang gown in a light lavender hue

9.  Antonia Gentry, meanwhile, attended the SAG Awards dressed in a subdued lavender gown designed by Celine

And more vibrant tones of the color were seen as well, such as Angela Bassett's regal purple Moschino gown that she wore to the Oscars. The hashtag #digitallavender currently has 1.3 million views on TikTok. The content features analyses of the trend as a whole, as well as a significant amount of nail content (the color is popular for manicures), fashion mood boards, and demonstrations of eyeshadow looks. The color is also dominating the contemporary fashion category. The color has outperformed expectations at Anine Bing, which is known for its weekly drops that frequently sell out of their inventory."We research and evaluate trend predictions and then look to reinterpret those findings in a way that is true to our brand aesthetic and values," said Jordyn Pressler, who is the brand's director of merchandising and design operations. "We look to reinterpret those findings in a way that is true to our brand aesthetic and values.""Digital lavender was predicted to be the color of 2023 because it represents well-being, optimism, and stability, all of which resonate with us as a brand," the color expert said. We explored this color in novelty fabrications, luxurious silks, and activewear to encompass our spring 2023 collection's message of hope and rebirth.

" The brand's name-emblazoned sweatshirts are consistent sellers, and the lavender interpretation of the color — a washed, almost tie-dye take on the color — has been no exception. At Clare V., too, purple is found throughout the spring collection. The brand has dabbled in purples in the past, but this season, they are featured more prominently, appearing in styles ranging from baseball hats to dresses to leather bags."We always look to our city to spark ideas ahead of each season," said Clare Vivier, founder of Clare V, of her inspiration. Clare V. has favored a brighter take on the trend than the more subdued lavender hues seen at Anine Bing."We couldn't be more thrilled to see one of our all-time favorite tree species, the jacaranda, in full bloom. They lend a vibrant and lovely air to the urban environment. As you come out of Covid, and especially after all of the rain, the nature in L. A. is beautiful. It looks as though it was shot in technicolor. That is especially the case with the jacaranda trees that line our streets.

"Of the specific color featured in this season's collection, Vivier referred to it as a "saturated lilac that we think looks great with everything, from khaki to denim to heather grey and other bright colors." She also stated, "We noticed the lavender trend emerging last spring, and we expect it to be even bolder and better this year.""It can be added to anything," she said, noting that it gives customers a way to dip their toes into the trend without making a large investment. According to Guilpert, one of the reasons why the color is worthy of its "color of the year" status is the fact that it is not a single-category trend. "It can be added to anything," she said. The color lavender is having a moment in the world of cosmetics just as it is in the fashion industry. Midway through the month of March, the natural and clean beauty makeup brand Lawless launched their Lavender capsule collection. Additionally, in January, the forward-thinking and wallet-friendly makeup brand Morphe released a collection that was themed after the color trend. It came with a palette that had 35 pans. According to a representative of Morphe, "in the first month of sales, the artistry palette beat sales forecasts by 27% in all channels.

" In July 2033, Ilia released the Liquid Powder Eye Shadow Tint in eight different colors. Aster, which has been described as having a "soft lavender" tone, became popular on TikTok before it was sold out."This color is tied to the customer sentiment," Guilpert said. "It's gained so much traction over the past few years, and I don't see the trend stopping any time soon." Charlotte Tilbury's Pillow Talk in Ultra Violet, a sparkling bright purple, has sold out on its own site.