Gangnam room salons, often called "room salons" or "karaoke bars" in English, are a prominent and sometimes controversial section of South Korea's nightlife culture, particularly in the upscale district of Gangnam in Seoul. These establishments offer an exclusive and luxurious experience, where affluent clients can enjoy drinks, singing, and the business of hostesses in private rooms. The atmosphere in these salons is often lavish, featuring opulent decor, high-end furnishings, and a choice of premium beverages. This mix of exclusivity and extravagance makes room salons a symbol of the sophisticated and sometimes hedonistic lifestyle associated with Gangnam.

The origins of room salons could be traced back to the original Korean practice of noraebang (karaoke), where groups rent 강남가라오케 rooms to sing and socialize. However, room salons have evolved significantly from their humble beginnings. They now cater to a more elite clientele, including business executives, politicians, and celebrities. This evolution has caused a mixture of Western-style private clubs and traditional Korean entertainment, producing a unique cultural hybrid that reflects South Korea's rapid modernization and economic development.

One of the defining features of Gangnam room salons is the current presence of hostesses, often women, that are hired to entertain and socialize with the clients. These hostesses, sometimes referred to as "doumis," play a crucial role in the room salon experience. They are skilled in conversation, singing, and ensuring that the clients feel comfortable and entertained. The choice of hostesses is often a meticulous process, with many salons employing strict criteria for hiring to keep their elite status and appeal for their wealthy clientele.

Despite their popularity and allure, Gangnam room salons have also been the main topic of controversy and criticism. The industry is frequently criticized for perpetuating gender stereotypes and exploiting young women. There have been numerous reports of unethical practices, such as coercion and exploitation of hostesses, ultimately causing a poor perception of the among certain segments of the population. Additionally, the close association of room salons with corruption and illicit activities has led to increased scrutiny and regulation by authorities.

The economic impact of room salons on Gangnam's nightlife and broader economy is significant. These establishments donate to the local economy by generating substantial revenue through the sale of high-end drinks and services. In addition they create employment opportunities, not just for hostesses but in addition for various support staff such as for instance waiters, bartenders, and security personnel. However, this economic contribution is often overshadowed by the ethical and legal issues surrounding the industry.